In between the advertiser and the publisher is the ad exchange. You can think of the ad exchange like a market with vendors and buyers. Real-time bidding (RTB) is the process by which companies buy and place ads online through automated auctions. Real-time bidding takes the work out of advertising https://gest-o-de-an-ncios32975.blogripley.com/29161031/os-princípios-básicos-de-impressões-de-anúncios