CPC vs. CPM: Contrasting Two Popular Ad Rates Models In digital advertising, Expense Per Click (CPC) and Expense Per Mille (CPM) are two preferred rates versions made use of by marketers to spend for advertisement positionings. Each version has its benefits and is fit to different advertising goals and techniques. https://ricardogaung.thechapblog.com/29205307/the-basic-principles-of-cost-per-click