The target of this part is to better understand how the customer is using your item or service. Sample thoughts may consist of: Quickly, IDEO has communicated two with the case study‘s major pillars. Though that’s wonderful — the organization developed a solution for vertical farming startup INFARM‘s problem — https://hbr-case-study-assignment09265.blogolize.com/case-help-things-to-know-before-you-buy-70611934